A new shop selling fish was opened in a village. A display board hung on the shop said "FRESH FISH SOLD HERE". A passerby came to the shop keeper and said "Why at all should you use such a big name board? The word "FRESH" appears to be superfluous because no one will buy stale fish because you are selling only fresh fish". The man thought over and

felt the observation was right. He removed the word "FRESH" from he board. Only "FISH SOLD HERE" was left.Another person visited his shop and said - "The very fact that you have opened this shop means - that you are selling. It is not for charity. Therefore the word "SOLD: is irrelevant". This also appeared logical to the shop keeper. He wiped off the word "SOLD" also. Now only the words "FISH HERE" remained.A third person passed by and said " it is very clearly understood that you sell fish here only and not anywhere else because you shop is here and not somewhere else. There is no other shop in this village. So the word "HERE" is superfluous". This also appeared logical to the shop keeper and he wiped off that word too. Now only the word "FISH" was left out.An old lady passing by saw the board and told him - "Isn't it obvious that you are selling only fish and nothing else. Even a blind person can smell the fish from as far as a kilometer away and identify that fish is sold here. Why this word "FISH" then? "The shop keeper finally removed this word also. Thus the whole name board was removed.